Google AdSense approval requirements for website

Google AdSense Approval Requirements for Websites in 2025

Securing Google AdSense approval for your website is a key step toward monetizing your content. However, Google enforces strict eligibility criteria to ensure websites meet quality and policy standards. This guide outlines the essential AdSense approval requirements for websites, including those hosted on platforms like Blogger, WordPress, or custom domains, to help you prepare effectively.

Core Google AdSense Eligibility Requirements

To qualify for AdSense, your website must meet the following foundational criteria:

1. Age Requirement:

   • You must be at least 18 years old to apply. If under 18, a parent or guardian can apply using their Google account.

2. Website Ownership:

   • You must own and control the website. This includes platforms like Blogger (.blogspot.com), WordPress, or custom domains (.com, .net).
   • For Blogger, ensure the Google account applying for AdSense is linked to the blog.

3. Supported Language:

   • Your website’s primary language must be supported by AdSense. Supported languages include English, Arabic, Chinese, Spanish, Hindi, and more. Check the full list on the Google AdSense Help Center.

4. Compliance with Policies:

   • Your website must adhere to Google’s AdSense Program Policies and the Webmaster Quality Guidelines, which prohibit:
     • Adult content, violence, or illegal activities.
     • Copyrighted material without permission.
     • Misleading claims, clickbait, or low-value content.
     • Paid or artificial traffic (e.g., bot traffic or paid clicks).

5. Domain Age (Region-Specific):

   • For publishers in India and China, Google requires websites to be at least 6 months old.
   • For other regions, there’s no strict domain age requirement, but a website with 3–6 months of activity is more likely to be approved due to established content and traffic.

Website Content Requirements

High-quality, original content is critical for AdSense approval. Google evaluates your website for value, relevance, and user experience.

1. Sufficient Content:

   • Your website should have a substantial amount of content, typically 15–40 high-quality posts or pages.
   • Each post should be at least 500–1,000 words, covering topics thoroughly to demonstrate expertise.
   • Avoid “thin content” (short, low-value posts) or incomplete pages labeled “Under Construction.”

2. Original and Unique Content:

   • All content must be 100% original. Avoid plagiarism, paraphrasing tools, or AI-generated content without heavy editing, as Google’s algorithms detect duplicates.
   • Use tools like Copyscape to verify content uniqueness.
   • Ensure images and videos are royalty-free (e.g., from Unsplash or Pixabay) or properly licensed.

3. Content Relevance:

   • Focus on a specific niche (e.g., tech, travel, or finance) to establish authority.
   • Align content with user intent (informational, navigational, or transactional) to provide value to your audience.

4. Regular Updates:

   • Publish content consistently, such as 2–3 posts per week, to show your website is active and maintained.

5. Prohibited Content:

   • Do not include content related to:
     • Adult themes, gambling, or drugs.
     • Hate speech, violence, or discrimination.
     • Hacking, pirated software, or illegal downloads.
     • Misleading information, such as fake news or health claims without evidence.

Website Design and User Experience Requirements

A professional, user-friendly website design signals credibility to Google and enhances visitor engagement.

1. Responsive Design:

   • Your website must be mobile-friendly, as most users access content via smartphones. Test mobile compatibility using Google’s Mobile-Friendly Test.
   • Use responsive themes (e.g., GeneratePress for WordPress or clean Blogger templates).

2. Navigation:

   • Include a clear navigation menu with links to key pages (Home, About, Contact, Blog).
   • Use internal linking to guide users to related content, improving dwell time and user experience.

3. Site Speed:

   • Optimize loading times using tools like Google PageSpeed Insights or GTmetrix.
   • Compress images, enable browser caching, and minimize scripts to boost performance.

4. Core Web Vitals:

   • Meet Google’s Core Web Vitals standards for loading (LCP), interactivity (FID), and visual stability (CLS). Monitor these metrics in Google Search Console.

5. Security:

   • Enable HTTPS for secure browsing. Most platforms (e.g., Blogger, WordPress) offer free SSL certificates via Let’s Encrypt or Cloudflare.

6. No Intrusive Elements:

   • Avoid excessive pop-ups, auto-playing video ads, or other elements that disrupt user experience.
   • Remove ads from other networks during the AdSense review process to avoid conflicts.

Essential Pages for AdSense Approval

Google requires specific pages to ensure transparency and compliance:

1. About Us:

   • A 200–300-word page introducing yourself or your website’s purpose and mission.
   • Example: “Welcome to [Your Blog], where we share expert tips on [niche].”

2. Contact Us:

   • Provide a contact form, email address, or social media links for user inquiries.
   • Use plugins like Contact Form 7 for WordPress or embed Google Forms on Blogger.

3. Privacy Policy:

   • Explain how you collect, use, and protect user data (e.g., cookies, analytics).
   • Generate a free policy using tools like FreePrivacyPolicy.com or Termly.
   • Mandatory even if you don’t collect personal data.

4. Terms of Service (Optional but Recommended):

   • Outline rules for using your website, such as content usage or disclaimers.

Ensure these pages are accessible via your navigation menu and contain unique, keyword-optimized content.

SEO and Traffic Requirements

While AdSense doesn’t require a minimum traffic threshold, SEO optimization and organic traffic improve approval chances.

1. SEO Optimization:

   • Conduct keyword research using tools like Google Keyword Planner, Ubersuggest, or Ahrefs to target low-competition, high-intent keywords.
   • Optimize meta titles (under 69 characters), meta descriptions (under 156 characters), and headings (H1, H2) with primary and secondary keywords.
   • Use descriptive, keyword-rich alt text for images (e.g., “SEO tips for AdSense approval”).
   • Maintain a keyword density of 1–2% to avoid stuffing.

2. Sitemap and Indexing:

   • Submit your website’s sitemap to Google Search Console to ensure all pages are indexed.
   • For Blogger, enable indexing in Settings > Crawlers and indexing.

3. Organic Traffic:

   • Build traffic through SEO, social media (e.g., Pinterest, Twitter), or guest posting.
   • Avoid paid or bot traffic, as Google detects and penalizes artificial visits.

4. Backlinks:

   • Earn quality backlinks from reputable websites to boost domain authority.
   • Avoid spammy or low-quality link-building tactics.

Technical Requirements for AdSense Application

1. Custom Domain (Recommended):

   • A top-level domain (e.g., .com, .net) increases approval chances and professionalism compared to free subdomains (e.g., .blogspot.com or .wordpress.com).
   • Purchase a domain from providers like Namecheap or GoDaddy (~$10/year).
   • For Blogger, set up a custom domain in Settings > Basic > Publishing.

2. AdSense Account:

   • Use a single Google account for AdSense and your website (e.g., Blogger or WordPress admin account).
   • Provide accurate payment details during the application process.

3. Ad Placement Readiness:

   • Ensure your website has space for ads (e.g., sidebar, in-content, or footer).
   • For Blogger, AdSense integration is streamlined via the Earnings tab, which automatically places the AdSense code.

Common Reasons for AdSense Rejection and Fixes

Google may reject your application for the following reasons. Address these before reapplying:

1. Insufficient Content:

   • Fix: Add 15–40 high-quality posts with 500–1,000 words each. Ensure all categories have content.

2. Policy Violations:

   • Fix: Remove prohibited content (e.g., adult themes, copyrighted material) and review AdSense policies.

3. Low-Value Content:

   • Fix: Avoid AI-generated or thin content. Rewrite posts to provide unique, actionable value.

4. Poor User Experience:

   • Fix: Improve navigation, mobile responsiveness, and site speed. Remove intrusive pop-ups.

5. Site Not Eligible:

   • Fix: For Blogger’s .blogspot.com domains, wait for eligibility in the Earnings tab. Switch to a custom domain for direct application.

How to Apply for AdSense

1. Prepare Your Website:

   • Meet all content, design, and policy requirements outlined above.

2. Sign Up:

   • Visit adsense.google.com and sign in with your Google account.
   • Enter your website URL and payment details.

3. Add AdSense Code:

   • Copy the AdSense code and paste it into your website’s <head> section.
   • For Blogger: Apply via Earnings > Sign Up for AdSense. The platform handles code placement.
   • For WordPress: Use plugins like Site Kit by Google or manually add the code via theme settings.

4. Wait for Review:

   • Google reviews your site within 2–14 days (up to 4 weeks in some cases).
   • Ads appear blank until approval.

5. Monitor Status:

   • Check your AdSense dashboard or email for approval or rejection notices.
   • If rejected, address issues and reapply (no limit on reapplications).

Additional Tips for Faster Approval

• Focus on Quality Over Quantity: Prioritize in-depth, valuable content over posting frequency.
• Avoid AI Content: Heavily edit or rewrite AI-generated content to ensure originality.
• Use Analytics: Track performance with Google Analytics and Search Console to identify areas for improvement.
• Test Before Applying: Use tools like AdSense Ready Checker (if available) to assess eligibility.
• Be Patient: New websites may take longer to get approved, especially without a custom domain.

Conclusion

Achieving Google AdSense approval requires a website with high-quality, original content, a user-friendly design, and full compliance with Google’s policies. By meeting requirements like 15–40 optimized posts, mobile responsiveness, essential pages (About, Contact, Privacy Policy), and SEO best practices, you can maximize your approval chances. For Blogger users, consider a custom domain to bypass .blogspot.com eligibility delays. Address rejections promptly, and stay consistent with quality content to join the AdSense program successfully.

Call to Action: Ready to monetize your website? Start optimizing today and apply for AdSense! Share your tips or questions in the comments, and visit the Google AdSense Help Center for official guidance.